it shows the map of Singapore. In order to break the monotonous landscapes of the HDB blocks, the facade of the HDB buildings will be used as a canvas for the wayfinding system. The huge surfaces are plastered with the exhibition’s motifs and patterns to easily locate the exhibition site from afar.
By bringing the exhibition closer to the people, it hopes to debunk the mystery of design and to make it more approachable and accessible for viewers. Exhibiting the showcase in a heartland area as opposed to a gallery space would also make it less intimidating for the viewers, hopefully bridging the gap between design and everyday folk.
DE:BLOCK is a nomadic exhibition that celebrates Singaporean designs that have made a mark in local design history, showcasing posters, publications, fonts and publications by numerous design studios that emerged since the 60s. Its purpose is to shed light on the evolution of design in Singapore.
The concept of the project revolves around the idea of ‘home’. The exhibition identity draws its inspiration from household items, everyday routines and commonly visited spaces. The motifs and patterns are defined by the different territories in Singapore. Each block of color represents a demarcated town/neighbourhood and as a whole,
Invitation Letter for Opening Night
Environment Design, Wayfindings & Towel Posters